May 28, 2020

SL Audio A/S, the parent company of Steinway Lyngdorf and Lyngdorf Audio has announced an exclusive Canadian distribution partnership with the Watershed Group, who will represent both brands effective immediately.

The Watershed Group, previously known as The Rep Company, serves the Canadian market with warehouse and showroom facilities from Brantford, Ontario. "We are looking forward to working closely with the entire team at The Watershed Group" said Katherine Spiller, Steinway Lyngdorf Director of Sales & Marketing for the Americas, who added "we were drawn to The Watershed Group for their unique dedication to customer service, dealer education programs and client services, that are well-aligned with our own company philosophy."

Mark Lefler, Managing Director for The Watershed Group, added "we have always partnered with brands and technologies that enable our group to best support our independent customer-base and their specific needs for product performance, reliability and profitability. Our relationship with Steinway Lyngdorf will continue this tradition. Entrusting both members of the Steinway Lyngdorf family with us" continued Lefler, "not only humbles us, but allows us to strategically invest the resources necessary to position both brands for the success they so duly deserve."

SL Audio A/S, was founded in Denmark by audio innovator Peter Lyngdorf in 2005 to design, develop, and manufacture sound systems and components under two brands; Steinway & Sons, and Lyngdorf Audio.

Steinway Lyngdorf, is the only manufacturer of audio products to win the exclusive endorsement of the legendary piano manufacturer Steinway & Sons, and provides fully integrated digital audio systems that combine design artistry, exquisite craftsmanship, and perfected technology. Lyngdorf Audio develops, designs, and creates products for high-performance audio. Both brands are designed and produced in Denmark and are offered world-wide through distribution partners.

The appointment will see The Watershed Group oversee all aspects of the sales, marketing and distribution of these iconic brands in Canada, effective immediately. For more information The Watershed Group can be contacted at

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